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How Storiad Works

Let's Talk About the Business of Selling Books

Creating a unique book marketing campaign for every title is a monumental task, but one that's required to see each title through to success. Storiad works with you to develop the tools and expertise you'll need to build and manage comprehensive, easy-to-use, long-lasting and affordable digital book marketing campaigns.

Now you have everything you'll need to find, connect and communicate with target readers in the informative, entertaining, and memorable way that sells books. And since you can run each campaign for as long as you'd like, you're in the perfect position to maximize each book's exposure.

Storiad - In One Picture

How Storiad Works

Your Goal

The goal of your digital marketing campaign is to get your book reviewed, recommended and into the hands of readers.

We help you identify the target market for your book and find new and innovative ways to reach out to that audience to let them know about your book.

How we measure success

  1. Number of books sold
  2. Positioning of your book on online marketplaces such as Amazon's Bestseller list
  3. Traffic driven to your various author sites
  4. Conversion of that traffic into engaged readers

Ready to find out more?

Get in touch with any questions that you might have. We'll be happy to help you discover how Storiad can put powerful digital campaign tools to work for you.

Even More Info on Building Your Book Marketing Campaign

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1. Planning

Use our drag-and-drop planning platform to collect, organize, display, and manage your bookselling-related information and marketing assets.

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2. Networking

Develop a customized networking platform to be used in all coordinated networking initiatives.

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3. Marketing

Develop a interactive marketing platform with the Storiad ePressKit™ to display marketing information about your book.

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4. Research

Build a database to identify and collect information on those groups and individuals most likely to want to review, recommend, and/or buy your book.

Messaging

5. Messaging

Develop a series of templates to facilitate the customization of targeting marketing and  publicity messages.

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6. Social

Deploy a unified social media platform to coordinate your social profiles within the context of your digital bookselling campaign.

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7. Video

Develop a series of live webinar-based events to offer target audiences the world over an interactive opportunity to get to know the author and the book.

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8. Guidelines

Develop step-by-step networking, research and marketing guidelines to make it easy for you to run a systematic bookselling campaign.

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9. Tracking

Install customizable data visualizations to track the effectiveness of the campaign to enhance informed marketing and business decisions related to your digital campaign.

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10. Resources

Storiad will provide, on an as-needed basis, the resources and expertise you'll need to run an effective, long-term digital campaign.

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